The BG Store with Special Tour Guide Helena

As seen from the corner of 58th and 5th
That place is big and overwhelming so let me take the stress and mystery off your hands and give you the special 10 floor tour a la me!
Beauty Level
The hot spot! I love killing time down here. I’m slowly making friends at some of the beauty counters. Today’s stop: Chanel. Also my day isn’t complete without a spritz of parfum (that’s the fancy way to say it, just kidding I made that up). However I don’t get service down there so it makes me a little nervous.
one
Accessories on accessories. Everything you could think of.
Careful where you walk because my drool is everywhere on this floor. Often when I am doing a pull, I meet the editor or assistant in the Prada handbag section- a clear violation of the 8th amendment: no cruel and unusual punishment. Not just because Prada is my favorite brand, but because I am often stuck waiting for 10-20 minutes there.
Like I said… drool everywhere.

The current installation in the Luxury Room. Yes, it’s called the Luxury Room. Brands inside it include: Prada, Hermes (scarves only), and Goyard.

A room over is all the real glitz. Who wants to loan me $140k for these?
…Bueller?
two
Shoes, oh my god, shoes. The heavy hitters in ready-to-wear live here too (Tom Ford, Gucci, Chanel, Dior, Fendi etc). I like to come here and sit on the lavish couches in the shoe salon to ponder my thoughts. However this floor is too quiet for my long-term liking.

A table displaying Birman’s shoes in the salon. It’s quite cozy in there.
three
More contemporary with some of my favorite brands (Celine, Prada, Chloe, Jason Wu) and brands I’m growing to love (Peter Pilotto, Jonathan Saunders).

The current visual installation fresh off the escalator. Party with the mannequins!

Close up shot of the designs we currently carry by Peter Pilotto.
The prints are AMAZING.
four
Evening gowns and other fancy shiz. I enjoy taking detours to the J Mendel boutique to pet the pieces.
The other day I discovered this:

$130,000 floor length chinchilla coat. There exists nothing softer.
Although, I’d rather pay for that college thing.
Also the Lanvin boutique is up here.

I don’t particularly love Lanvin, but I do love their mannequins
5F
To be honest, I don’t know why it’s called 5F. F could be for “fun”? Probably not. This floor carries the most brands of all the other floors and at the most reasonable price points. Highlights: the sale section, Rag & Bone, Alice & Olivia and the bumpin’ beats.
six
If you’re young and hip like me, don’t go here. It’s carpeted, #dark. It’s quiet. It’s full of classic clothes that nice moms would wear (no offense, moms). The lingerie also lives here, which scares me a little.

This couch is on 6 though, which cracks me up. +1 for 6.
seven
The best view from the store is from the BG restaurant- highly recommended. Also John who works in the restaurant is the best.

The view overlooking the south-east corner of the park, do you love it or do you love it?
Other depts up here: home, bridal, and kids.

I am nowhere close to marriage or even the idea of it but, SWOON @thesedresses
Also currently lolz: The kids section is selling a gold burberry baby snowsuit.

All I can imagine is a ball of gold pretty much rolling down a sledding hill. Just kidding, fancy babies don’t sled. They let huskies pull them in a sleigh. mush, y’all
eight
Employees only, sorry people. The executive (think: Linda Fargo, David Hooey, Susan Homan) offices are up here in addition to the employee cafeteria and visual storage and offices. Not gonna lie, I feel pretty cool pressing 8 in an elevator full of customers.

One of the scarier things to come upon while you are alone. Good to know all the unloved mannequins are friends though!
nine
The John Barrett hair salon is up here. I don’t frequent this floor because I could blow dry my hair fo free and save the $70 for 3 weeks worth of groceries. That’s priorities for you right there.
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There you have the abbreviated and highly subjective tour of the BG store through my lens. I’d happily give the real life 3D tour to anyone that visits me here*.
* This is contingent on me knowing and liking you.